I’m Caspia, a brand and graphic designer for small teams making something they care about. I turn what they’re building into an identity that looks like it.

I’m Caspia, a brand and graphic designer for small teams making something they care about. I turn what they’re building into an identity that looks like it.

I’m Caspia, a brand and graphic designer for small teams making something they care about. I turn what they’re building into an identity that looks like it.

Every project starts with questions. What the brand actually is, who it's for, what it has to compete with. The design work only begins once those answers are clear enough to draw from.

5

Years of experience

75+

Projects delivered

2

industry awards

My expertise

Brand

Full brand identity, built from scratch

Logo, type, colour and the rules that keep it consistent everywhere it lands.

Brand

Full brand identity, built from scratch

Logo, type, colour and the rules that keep it consistent everywhere it lands.

Brand

Full brand identity, built from scratch

Logo, type, colour and the rules that keep it consistent everywhere it lands.

Type

Typography, style, and art direction

The right typeface, set properly, plus the visual direction that holds every touchpoint together.

Type

Typography, style, and art direction

The right typeface, set properly, plus the visual direction that holds every touchpoint together.

Type

Typography, style, and art direction

The right typeface, set properly, plus the visual direction that holds every touchpoint together.

Packaging

Packaging design, from idea to print

Structure, materials and finish worked out together, delivered as files a printer can run.

Packaging

Packaging design, from idea to print

Structure, materials and finish worked out together, delivered as files a printer can run.

Packaging

Packaging design, from idea to print

Structure, materials and finish worked out together, delivered as files a printer can run.

Websites

Portfolio, brand, and landing pages

A site that carries the identity straight through, easy to update once it's yours.

Websites

Portfolio, brand, and landing pages

A site that carries the identity straight through, easy to update once it's yours.

Websites

Portfolio, brand, and landing pages

A site that carries the identity straight through, easy to update once it's yours.

selected clients

  • "Caspia asked questions no one had asked us before. The identity that came out of it finally looks like the company we actually are."

    Elin Hartvig

    Founder, Marro

  • "The type system has held up across every single thing we've made since. Nothing has needed a redesign."

    Tomás Rivera

    Creative Director, Fieldnote

  • "Our packaging went from forgettable to the thing people photograph. Sales in store moved within a month."

    Priya Raman

    Co-founder, Sable Goods

  • "I handed over a messy brief and got back something clear enough to build the whole business around."

    Jonas Weber

    Founder, Oru Studio

  • "Caspia asked questions no one had asked us before. The identity that came out of it finally looks like the company we actually are."

    Elin Hartvig

    Founder, Marro

  • "The type system has held up across every single thing we've made since. Nothing has needed a redesign."

    Tomás Rivera

    Creative Director, Fieldnote

  • "Our packaging went from forgettable to the thing people photograph. Sales in store moved within a month."

    Priya Raman

    Co-founder, Sable Goods

  • "I handed over a messy brief and got back something clear enough to build the whole business around."

    Jonas Weber

    Founder, Oru Studio

experiences

2024 — Present

Apple — Lead Visual Designer

Cupertino, CA

Led design for collaboration and prototyping tools, partnering with research to shape product roadmap priorities across teams.

2022 — 2024

TikTok — Senior Designer

Los Angeles, CA

Built campaign identities for creator programmes, working with marketing to keep a fast-moving brand consistent across every market.

2020 — 2022

Google — Visual Designer

Mountain View, CA

Designed brand systems and event identities for developer products, from conference keynotes through to documentation.

2018 — 2020

Discord — Graphic Designer

San Francisco, CA

Made illustration and merchandise for community launches, shaping a visual voice that carried across the product.

get in touch

(Instagram)

instagram.com/iamcaspia

(Instagram)

instagram.com/iamcaspia

(Linkedin)

linkedin.com/iamcaspia

(Linkedin)

linkedin.com/iamcaspia

(x)

x.com/iamcaspia

(x)

x.com/iamcaspia

Create a free website with Framer, the website builder loved by startups, designers and agencies.